Expertise

Data Intensive Research

Data To Power Prototype is a new experimental mapping solution that provides an interface for automatic data aggregation from museums to visualize museum global outreach and influence in different countries. It offers a new data analysis tool for universal use in museums to demonstrate their impact in different geolocations and to provide an inductive research platform for strategic development and growth.

The prototype builds on the award-winning pilot project Museum Soft Power Map, developed in collaboration with the Australian Centre for the Moving Image. Watch a video demo. The new solution significantly advances the pilot application by applying new approaches to data collection, analysis and visualization.

Read more in the articles:

  1. Grincheva, N. (2022). Beyond the scorecard diplomacy: From soft power rankings to critical inductive geography. Convergence, 28(1), 70–91. https://doi.org/10.1177/13548565221079158
  2. Grincheva, N. (2018). Mapping museum ‘Soft Power’: Adding geo-visualization to the methodological framework. Digital Scholarship in the Humanities, 34(4), 730-751. https://doi.org/10.1093/llc/fqy072
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Industry Collaborations

2021 – 2022

Museum Science Group, London, UK, developing a soft power mapping prototype

2017 – 2019

Australian Center of the Moving Image (ACMI), Melbourne, Australia X Collaborative Space Member

2017 – 2019

Collaborated with Cultural Infusion Inc., Melbourne, Australia on the projects: International Cultural Entrepreneurship Program (2017-19); Ancestry Atlas Project (2017-18)

Industry Reports

2022

Digital Cultural Relations: Literature Review. British Council, London, UK.

2014

Insights into the Current Practices of ‘Measuring’ Results of Cultural Projects. Coalition for Cultural Diversity, Montreal, Australia.

2012

Funding Sources for Cultural Initiatives in ICP countries. Coalition for Cultural Diversity, Montreal, Australia.

Professional Experience

10.2011 – 09.2015

Research Associate, Coalition for Cultural Diversity, Montreal, Canada
Conducted research on practices relevant to implementing of the 2005 UNESCO Convention on Cultural Diversity.

06.2011 – 09.2011

Secretariat Committee Member, UNESCO IFCD, Paris, France
Collaborated with the Secretariat Committee to manage 2011 grant applications to the International Fund for Cultural Diversity (IFCD) in the second round of the pilot phase.

06.2009 – 08.2010

Development Assistant, Eurasia Foundation, Washington DC, USA
Coordinated the Bill Maynes Fellowship Program (Fund of Future Leaders of Eurasia); assisted in developing fundraising projects and events.

06.2008 – 09.2008

Assistant to the Managing Director, School of Art, Chautauqua Institution, Chautauqua, USA
Assisted in organizing exhibitions, openings, concerts and arts events.

06.2006 – 08.2007

Executive Manager, Culture Department, Volga Trade Alliance, Saratov, Russia
Developed, managed and promoted project on Preservation and Enhancement of Cultural Heritage, aimed at creating multimedia software for the 3D-museum simulator.

09.2004 – 06.2006

International Coordinator, Community Arts Group Mistellius, Saratov, Russia
Developed international art projects/programs; supervised fundraising activities and wrote grant proposals; received Grant Award of the European Cultural Foundation (2005) for the Russian-Italian Art Exchange Project.

05.2002 – 08.2004

Project Coordinator, International Photography Association, Marseille, France
Coordinated international art exhibitions in England (May 2004), Russia (April 2003), and France (August 2002).

Professional Membership

2022 – Present

Member of the International Cultural Relations Research Alliance.

2017 – Present

Member of the Europeana Network Association.

2013 – Presen

Member of the U40, UNESCO civil society group supporting 2005 Convention.

2010 – Present

Member of the International Council of Museums (ICOM) UNESCO.

Leadership & Service

2023

Research Methodology Lead, Standards on Graduate Program Curricula, Association of Arts Administration Educators, USA.

2022 – Present

Steering Committee Member, Communicating the Arts Conference

2021 – Present

Journal of Public Diplomacy Board Member, Korean Association for Public Diplomacy, South Korea.

2020 – Present

Associate Researcher, International Cultural Relations Research Consultancy, UK.

2019 – Present

Associate Researcher, Soft Power Analysis & Resource Centre, Australia.

2020 – 2021

Storytelling Task Force Committee Member, Europeana, Digital Cultural Heritage Aggregator

2018 – 2020

Steering Committee Member, Cultural Research Network, USA.

2017 – 2018

Engagement Committee Board Member, The University of Melbourne, Australia.

Keynotes

  1. Grincheva, N. (2022). The Past, Present and Future of Cultural Diplomacy. Presented online at the international academic conference "Cultural Diplomacy and Cultural Relations: Strengthening Fair Cooperation, Diversity and Dialogue". Belgrade, Serbia.
  2. Grincheva, N. (2020). How to Connect and Build Relationships in the Digital Age? The Digital Shift: Digital & AI Week, EU National Institutes for Culture, Brussels, Belgium.
  3. Grincheva, N. (2020). Playing with Museum Data: Advancing Digital Humanities Research from Data Aggregation to Data Intelligence. Online Showcase: Approaches to Digital Humanities for Researchers. Melbourne, Australia.
  4. Grincheva, N. (2020). Digital diplomacy and soft power of museums. Presented at the ICOM UK Conference in the Digital Soft Power Section "Can Museums and Galleries Save UK Diplomacy? Soft Power in Turbulent Times". Leeds, UK.
  5. Grincheva, N. (2018). Boom of the Museum Industry in China. Presented at the Asia Education Foundation & the Confucius Institute, Melbourne, Australia.
  6. Grincheva, N. (2017). International Policy Issues in Cultural Entrepreneurship: Who Set Global Cultural Agenda? Cultural Entrepreneurship Program, Cultural Infusion Inc., Melbourne, Australia.
  7. Grincheva, N. (2016). Cultural Heritage Spaces as Sites of Cultural Diplomacy. Presented at the Annual Policy Research Group Meeting at Canadian Heritage, Government of Canada, Ottawa, Canada.

Conference Presentations

  1. Grincheva, N. (2023). Advances in Data Storytelling: Telling Interactive Data Stories with Open Ending. Presented online at the Digital Storytelling Virtual Conference. StoryCenter. Berkeley, USA.
  2. Grincheva, N. (2023). Expanding International Ecosystem of Arts Entrepreneurship Pedagogy: Creating a New Summer School. Presented at the 2023 AAAE Conference: The Creative Ecosystem: People, Process, Power. New York, USA.
  3. Grincheva, N. (2023). Presenting the New Summer School in International Arts Entrepreneurship. Presented remotely at the 2023 Society for Arts Entrepreneurship Education International Online Conference. USA
  4. Grincheva, N. (2023). Translating Data to Power: Computation Tools to Assess ‘Soft Power’. Presented online at The Oxford Internet Policy & Politics Conference. University of Oxford. Oxford, UK.
  5. Grincheva, N. (2023). Digital Contact Zones of Museum Diplomacy. Presented at the 28th International Conference of the International Association for Intercultural Communication Studies themed ‘Synergies in Intercultural Communication: Languages, Professions and Heritages’. City University of Macau. Macau.
  6. Grincheva, N. (2023). Designing Art Metaverse Portal: Converging, creating, experimenting with, and minting crypto arts. Presented online at the 2023 Conference: The Art Museum in the Digital Age. The Belvedere Research Center. Vienna, Austria.
  7. Grincheva, N. (2023). Smart Heritage, Smart Cities and Big Data: How to Transform Data Excess into Data Intelligence? Presented online at the Global Digital Humanities Symposium. The Michigan State University. Michigan, USA.
  8. Grincheva, N. (2022). From creative to smart cities: Arts data for smart governance. Presented at the 2022 Social Theory, Politics and the Arts Conference. Seoul, South Korea
  9. Grincheva, N. (2022). Data intense research and computation tools for cultural diplomacy. Presented online at the Data for Policy Conference. Hong Kong.
  10. Grincheva, N. (2022). Alternative Diplomacies: International Artists Residencies as Creative Practices of Democracy in China. Presented online at the 2022 International Conference for Public Diplomacy. Seoul, South Korea.
  11. Grincheva, N. (2022). Datafied urban communities: City museums as sites of data practice in smart cities. Presented online at the 2022 International Association for Media and Communication Research Conference. Beijing, China.
  12. Grincheva, N. (2022). Beyond the scorecard diplomacy: From soft power rankings to critical inductive geography. Presented online at the Data Power Conference. Bremen, Germany.
  13. Grincheva, N. (2022). Dancing in the Metaverse: Designing an interdisciplinary flagship Arts Projects module. Presented online at the AAAE Conference Series: New Directions in Arts Administration. USA.
  14. Grincheva, N. (2021). New Turn in Heritage Diplomacy: ‘Intimate’ and ‘Mobile’ Diplomacies. Presented online at the Living Digital Heritage 2021 Conference. Centre for Ancient Cultural Heritage & Environment, Macquarie University. Sydney, Australia.
  15. Grincheva, N. (2021). From institutions to spaces: the future of museums in the post-pandemic world. Presented online at the 2021 Inter-Asia Cultural Studies Society Virtual Conference, National University of Singapore. Singapore.
  16. Grincheva, N. (2021). Reviving cultural relations in the post-pandemic world: Employing geo-visualization and AI to leverage and augment the cultural appeal of museums. Presented online at the 2021 Global Humanities Symposium: Observing Cultural Diplomacy. Meridian International Center and the National Endowment for the Humanities. USA.
  17. Grincheva, N. (2021). Digital Museum Diplomacy: Presentation of the Monograph. Presented online at the Australian and New Zealand Communication Association. Australia.
  18. Grincheva, N. (2021). Connected Intelligence: Reimagining museums through research, teaching and industry connections. Presented online at the AAAE Conference Series: Reimagine/Reconnect/Renew. USA.
  19. Grincheva, N. (2021). Long-term research endeavor: Developing trajectories for critical Cultural Analytics and Digital Humanities. Presented online at the Global Digital Humanities Symposium. Meridian. USA.
  20. Grincheva, N. (2021). Digital museum diplomacy in the midst of (post) pandemic crisis: Inspiring, educating, contributing to global peace and well-being. Presented online at the Museums and the Web 2021 Conference. USA.
  21. Grincheva, N. (2020). Livestreaming Culture: Playing with Europeana. Presented online at the Europeana 2020 Conference: Crisis, Change and Culture. Netherlands.
  22. Grincheva, N. (2020). Digital Tourism? Digital Soft Power of Museum in the (Post)Pandemic World. Presented online at the Conference ‘Living with Tourism: Paradoxes, Empowerment and Future Directions’.
  23. Grincheva, N. (2020). Industry placements for hands-on learning experiences: Exploring collaborations with creative industries in Melbourne. Presented online at the AAAE Conference Series: 2020 Vision for Student Success. USA.
  24. Grincheva, N. (2020). Critical Archiving and Datafication: Overcoming Colonial Legacies. Presented online at the 18th European Conference on Computer Supported Cooperative Work. Siegen, Germany.
  25. Grincheva, N. (2020). Smart Museums: Where does Museum Data Fit in a Smart City Data Ecology? Presented online at Museums and the Web 2020 Conference. USA.
  26. Grincheva, N. (2020). Forecasting Museum Soft Power: Predicting Attraction Power of Traveling Exhibitions. Museums and the Web 2020 Online Conference. USA.
  27. Grincheva, N. (2019). Re-inventing the Past through Singapore Memory Project: Socio-political Complexities of Digital Crowd-sourcing Techniques. Presented remotely at the Digital Humanities Conference ‘Complexities’. Utrecht, Netherlands.
  28. Grincheva, N. (2019). Museums in Smart Cities: Urban Soft Power. Presented remotely at the International Communication Association Conference. Washington DC, USA.
  29. Grincheva, N. (2019). Beyond ‘State vs Non-state’ Dichotomy: The State Hermitage Museum as a Russian Diplomacy ‘Hybrid.’ Presented remotely at the International Studies Association Conference. Toronto, Canada.
  30. Grincheva, N. (2019). The Australian Center for the Moving Image on the Global Map: Geo-visualisation of Soft Power. Presented at the International Digital Curation Conference. Melbourne, Australia.
  31. Grincheva, N. and Simonson, H. (2018). X Design: From Local Connections to Global Impacts. Presented at the MuseumNext Conference. New York, USA.
  32. Grincheva, N. (2018). A collaboration between museums, academics, and graduate students: Innovations in Digital Humanities. Presented at the Annual Digital Humanities Australasia Conference ‘Making Connections’. Adelaide, Australia.
  33. Grincheva, N. (2018). Measuring ‘Attraction Power’: Australia goes to Asia through Museum Blockbuster. Presented at the ARC International Symposium ‘Rethinking Trans-Asia Media Flows from Australia’. Melbourne, Australia.
  34. Grincheva, N. (2018). New Directions in Diplomacy: Geo-visualisation of Soft Power. Presented at the 25th World Congress of Political Science. Brisbane, Australia.
  35. Grincheva, N. (2018). Developing Digital Methods to map Museum Soft Power. Presented remotely at the Conference of Digital Humanities Orgnisations: ‘Bridges/Puentes’. Mexico City, Mexico.
  36. Grincheva, N. (2018). Economic capital of museum ‘soft power’: Measuring museum impacts through economic activity. Presented at the 20th International Conference on Cultural Economics. Melbourne, Australia.
  37. Grincheva, N. (2018). Geography of Museum Influence: Mapping Colonial Legacy. Presented at the International Symposium ‘Geographies of Disruption’. Sydney, Australia.
  38. Grincheva, N. (2018). The GuggenTube Phenomenon: Online Power of Global Brands. Presented at the International Conference on Media and Communication. Abu Dhabi, UAE.
  39. Grincheva, N. (2017). Mapping Museum Social ‘Ecosystems.’ Presented at the Conference ‘Discovering Collections, Discovering Communities: The cultural value of collections and the creative economy’. Manchester, UK.
  40. Grincheva, N. (2017). MCN Scholar Presentation: Mapping Museum ‘Soft Power.’ Presented at the International Museum Computer Network Conference. Pittsburgh, USA.
  41. Grincheva, N. (2017). Digital Doorway to Asia: Singapore and its Digital Diplomacy. Presented at the International Conference ‘Other Asians, Asia’s Othering: Inclusionary Utopias, Exclusionary Politics’. Melbourne, Australia.
  42. Grincheva, N. (2017). ‘Soft Power’ of Museum Blockbusters: Measuring Impacts beyond Economics. Presented at the International Conference on Arts and Cultural Management. Beijing, China.
  43. Grincheva, N. (2017). More than a Library: Cultural Diplomacy of Europeana. Presented at the Digital Preservation for the Arts, Social Sciences, and Humanities Conference. Brighton, UK.
  44. Grincheva, N. (2017). Crossing Borders: Global PR of the Hermitage Museum. Presented at the Association of Arts Administration Educators Annual Conference. Edinburgh, UK.
  45. Grincheva, N. (2017). Friends of the Hermitage: Non-state Diplomacy of State Actors. Presented at the International Communication Association Conference. San Diego, USA.
  46. Grincheva, N. (2016). Post-national cultural diplomacy: A Case study of the global Guggenheim. Presented at the International Studies Association Annual Convention. Atlanta, USA.
  47. Grincheva, N. (2015). BRICS Summit diplomacy: Global identities of Russia and China through national media coverage. Presented at the European Consortium for Political Research General Conference. Montreal, Canada.
  48. Grincheva, N. (2015). Resisting Western Hegemony: Russian Strategic Communication through the BRICS Diplomacy. Presented at the International Association for Media and Communication Research Conference. Montreal, Canada.
  49. Grincheva, N. (2015). 45 min workshop ‘Digital Diplomacy: Dialogue or Propaganda?’ Presented at the 13th International Conference ‘From Digital Humanities to a Humanities of a Digital’. Vancouver, Canada.
  50. Grincheva, N. (2015). ‘Let’s start a YouTube revolution’: Fighting against YouTube on YouTube. Presented at the Symposium ‘What's New about New Media? The Technology of Protest Past and Present’. Ottawa, Canada.
  51. Grincheva, N. (2014). Democracy for Export. Presented at the ‘Museums and Politics’ UNESCO Conference. Saint-Petersburg, Russia.
  52. Grincheva, N. (2014). Cultural Dimension of Sustainable Development. Presented at the 18th International Conference on Cultural Economics. Montreal, Canada.
  53. Grincheva, N. (2014). The Virtual Museum of the Pacific - Epistemological Clashes in Cultural Preservation. Presented at the 12th International Conference ‘New Directions in the Humanities’. Madrid, Spain.
  54. Grincheva, N. (2013). Cultural Diplomacy beyond Governmental Control: A Museum Voice in seeding ‘Imperial’ Cosmopolitanism. Presented at the Conference ‘Challenges, Disconnects, and Clashes in Political Studies’. Montreal, Canada.
  55. Grincheva, N. (2013). A Failure of Digital Diplomacy: Social, Cultural, and Information Boundaries in Online Cross-cultural Communication. Presented at the Social Informatics Research Symposium: The Social Informatics of Information Boundaries. Montreal, Canada.
  56. Grincheva, N. (2013). Cultural Heritage Online on the Service of Digital Diplomacy. Presented at the World Social Science Forum. Montreal, Canada.
  57. Grincheva, N. (2013). Bridging Cultures in the Information Age: Dialogical Approaches in Theorizing Digital Diplomacy. Presented at the Digital Transformers Symposium. Manchester, UK.
  58. Grincheva, N. (2012). Cultural Diversity Online: Digital Diplomacy Negotiations. Presented at the 38th Social Theory, Politics and the Arts Conference. Baton Rouge, USA.
  59. Grincheva, N. (2012). Online Museum as a ‘Civic Laboratory.’ Presented at the 4th ICTs and Society-Conference: Towards Critical Theories of Social Media. Uppsala, Sweden.
  60. Grincheva, N. (2012). Epistemologies of Doing: Researching Online Museum Community. Presented at the Graduate Conference on Embodied Knowledge in Art and Visual Culture. Montreal, Canada.
  61. Grincheva, N. (2012). Cultural Interactivity or Interpassivity: Managing Citizen Participation Online. Presented at the 14e Colloque pour étudiants et jeunes diplômés. Montreal, Canada.
  62. Grincheva, N. (2011). Digital Diplomacy: New Strategy for Open Access to the Culture of Europe. Presented at the Culture Forecast Conference. Helsinki, Finland.
  63. Grincheva, N. (2011). Cultural Diplomacy 2.0 through Online Museums Platforms. Presented at the 6th International Conference on the Arts in Society. Berlin, Germany.
  64. Grincheva, N. (2011). Measuring Audience Engagement in Online Museum Communities. Presented at the 7th International Conference on Technology, Knowledge, and Society. Bilbao, Spain.

Academic Guest Lectures

  1. Grincheva, N. (2023). Cultural Policy: Global Level. Presented at the Graduate Seminar of the MA Arts Management Program at the Department of Arts and Cultural Management, Hongik University, Seoul, South Korea.
  2. Grincheva, N. (2022). Contact Zones of Heritage Diplomacy: Transformations of Museums in the Post-Pandemic Reality. Presented online at the Graduate Seminar of the Cultural Policy course, School of Culture and Communication at the University of Melbourne, Melbourne, Australia.
  3. Grincheva, N. (2022). Changing Diplomacy: Intergovernmental agencies and non-state actors. Presented online for IPSA International Graduate Summer School in Applied Diplomacy, Concordia University, Montreal, Canada.
  4. Grincheva, N. (2021). Strategic management of international cultural relations in the post-pandemic world. Presented online for the MA Program in Management of Performing Arts and Industries, National Academy of Theatre and Film Arts, Sofia, Bulgaria.
  5. Grincheva, N. (2021). Changing Diplomacy: Intergovernmental agencies and non-state actors. Presented online for IPSA International Graduate Summer School in Applied Diplomacy, Concordia University, Montreal, Canada.
  6. Grincheva, N. (2020). Cultural Analytics and Data-intense Research Methods. Presented online for the MA Arts Management Program at Queen’s University of Belfast, Belfast, UK.
  7. Grincheva, N. (2020). Non-state Non-Western diplomats? What is Museum Diplomacy? Presented online at the Graduate Seminar of the Global Perspectives in Public Diplomacy course, School of International Service at American University, Washington DC, USA.
  8. Grincheva, N. (2019). Museum Soft Power Mapping and Measuring. Presented at the Graduate Seminar of the Principles of Arts Management course, School of Culture and Communication at the University of Melbourne, Melbourne, Australia.
  9. Grincheva, N. (2018). Geo-visualisation of Museums Soft Power. Presented at the Graduate Seminar. Arts Management Program at American University, Washington DC, USA.
  10. Grincheva, N. (2015). Digital Ethnographic Methods for Museum Research. Presented at the Graduate Research Seminar of the Museology Program at UQAM University, Montreal, Canada.

Research Leadership & Collaboration

2023

Curated and chaired Award-winning International Panel ‘International Research and Educational Ecosystem of Cultural Diplomacy as an Academic Discipline’ at the 2023 AAAE Conference: The Creative Ecosystem: People, Process, Power. New York, USA.

2023

Curated and chaired the International Panel ‘Teaching International Arts Entrepreneurship? Pedagogical Implications, Challenges and Possibilities of Working Across Borders’ at the 2023 Society for Arts Entrepreneurship Education International Online Conference. USA.

2022

Curated and chaired the Panel ‘Virtual Heritage Spaces as a Platform for Intercultural Communication’ at the 28th International Conference of the International Association for Intercultural Communication Studies themed ‘Synergies in Intercultural Communication: Languages, Professions and Heritages’. City University of Macau, Macau.

2022

Chaired a Round Table discussion on Cultural Policy, Diplomacy and Institutional Theories at the Panel Session ‘Emerging Trends and Research in Developing the Oxford Handbook on Arts & Cultural Management’ at the 2022 Social Theory, Politics and the Arts Conference. Seoul, South Korea.

2022

Curated and chaired the International Panel ‘Going Out’ Policy of China: Blind Spots, Pitfalls and Possibilities at the 2022 International Conference for Public Diplomacy. Seoul, South Korea.

2022

Curated and chaired the Research Webinar Series GLAM and Digital Soft Power in the Post-pandemic World at LASALLE College of the Arts and Digital Diplomacy Research Center at the University of Oxford. Oxford, UK.

2020

Chaired the Panel at the Annual Showcase MA in Arts Management Program, Queen’s University of Belfast at the ESRC Festival of Social Sciences 2020: Debate, Discover, Discuss. Bournemouth, UK.

2020

Curated and chaired the Research Webinar Series Redefining Digital Keywords: From Digital Archaisms to (Post)Pandemic Neologisms at the Digital Studio, The University of Melbourne. Melbourne, Australia.

2020

Convened and facilitated the Cultural Research Network global webinar Contagious Cities: Facing and Understanding the Pandemic.

2019

Co-organised the Cultural Research Network Global Webinar Comparative Overview of National Cultural Data Sources.

2019

Convened the Round-table Public Conversation Event Alice in Wonderland - Alice Around the World: Political Geography of Creative Content Mobility at The University of Melbourne. Melbourne, Australia.

2019

Convened the Round-table New Perspectives on Non-State Diplomacy: Situating Empirical Framework in the Context of Non-Western Countries at the International Studies Association Annual Conference, Montreal, Canada.

2018

Chaired the Panel Digital Heritage Workshop: What are graduate attributes and pathways at The University of Melbourne. Melbourne, Australia.

2018

Chaired the Panel Diplomacy, Cooperation and Forging Alliances at the 25th World Congress of Political Science, Brisbane, Australia.

2018

Curated Public Lecture Series Global Dimension of Cultural Entrepreneurship: International Inspirations Making Local Impact at the School of Culture and Communication, University of Melbourne. Melbourne, Australia.

2018

Curated Research Seminar series Digital Humanities Marathon 2018 at the Digital Studio, The University of Melbourne. Melbourne, Australia.

2017

Curated research seminar ‘Liberating Technologies’: Digital Cultures of Protest in China at the Digital Conversations Research Seminar Series, The University of Melbourne. Melbourne, Australia.

2017

Curated Afternoon Tea Public Conversation panel: Competition or Collaboration? Cultural Diplomacy Institutes in Multicultural Melbourne at The University of Melbourne. Melbourne, Australia.

2017

Curated research seminar The Digital Beyond: Living, Dying and Impossible Futures at the Digital Conversations Research Seminar Series, The University of Melbourne. Melbourne, Australia.

2017

Convened the Panel More than a Library: Exploring Public Value of Europeana at the 2016 Europeana Research Award Winners event.

2017

Convened the Panel Non-state Diplomacy from Non-Western Perspectives at the International Communication International Conference, Washington DC, USA.

Invited Talks

  1. Grincheva, N. (2023). Mentorship or Collaboration? Presented at the AAAE Membership Meeting at the 2023 AAAE Conference: The Creative Ecosystem: People, Process, Power. New York, USA.
  2. Grincheva, N. (2023). Arts Management Education in Singapore. Presented at the Global Conversation Roundtable at the 2023 AAAE Conference: The Creative Ecosystem: People, Process, Power. New York, USA.
  3. Grincheva, N. (2023). The Future Research on Cultural Diplomacy. Presented remotely for the Pre-Launch of the Book Research Agenda for Public Diplomacy (Prof Eytan Gilboa) at the ISA 64th Annual Convention ‘Real Struggles, High Stakes: Cooperation, Contention, and Creativity’. Montreal, Canada.
  4. Grincheva, N. (2023). Translating Data to Power: Computation Tools to Assess ‘Soft Power’. Presented remotely for the Department of Digital, Media, Culture and Sport, the UK Government, London, UK.
  5. Grincheva, N. (2022). Digital Cultural Relations: Digital Bridging, Digital Bonding, and International Development. Presented at the Virtual Launch of the Research Report on Digital Cultural Relations. British Council, London, UK.
  6. Grincheva, N. (2022). Practice as Research & Research as Practice: Critical Digital Practice as Experimental Innovative Research. Presented at the Teaching & Learning Symposium, LASALLE College of the Arts, Singapore.
  7. Grincheva, N. (2021). Cultural Diplomacy in the Metaverse. Presented at the International Professional Seminar, ‘The Metaverse and International Relations’. International Cultural Relations (ICR), London, UK.
  8. Grincheva, N. (2021). The future of Museum Diplomacy. Presented at the International Professional Seminar, ‘The sustainable development of International Cultural Relations’ as a part of the ‘ICR Futures’ project at the Centre for Cultural and Media Policy Studies, University of Warwick, in association with International Cultural Relations (ICR), London, UK.
  9. Grincheva, N. (2021). Digital Heritage Diplomacy. Presented at the Roundtable Breaking grounds and rethinking heritage diplomacy. The International Society for Ethnology and Folklore Congress.
  10. Grincheva, N. (2020). ICOM multilateral diplomacy through crowdsourcing. Presented at the International Organisations and Digital Diplomacy Book Launch. Jean Monnet European Center for Excellence.
  11. Grincheva, N. (2020). What is next in Public Diplomacy Studies after the Pandemics? Presented at the Public Diplomacy Interest Group panel ‘Country Images and Public Diplomacy in Times of Global Unrest’. 2020 International Communication Association Virtual Conference.
  12. Grincheva, N. (2020). Digital Museums and Their Soft Power. Presented at the Plenary Session ‘Museums in the Era of Post-Truth’ of the V International Conference ‘Media Education, Media Ecology, and Media Literacy: Digital Media for the Future.
  13. Grincheva, N. (2020). Demo: Geo-visualisation of Museums Soft Power. Department of Digital, Media, Culture and Sport, the UK Government, London, UK.
  14. Grincheva, N. (2019). Demo: Geo-visualisation of Museums Soft Power. British Council, London, UK.
  15. Grincheva, N. (2019). From Digital to Algorithmic: Art & Diplomacy in the 21st Century. University of Brighton, Brighton, UK.
  16. Grincheva, N. (2019). Museums in Smart Cities, Geo-visualisation Tools to Measure Urban Soft Power. The Australian Council for the Arts, Sydney, Australia.
  17. Grincheva, N. (2018). Demystifying Museum Soft Power: Geo-visualisation of Museums' Influence. Cultural Research Network Global Webinar.
  18. Grincheva, N. (2018). Demo: Geo-visualisation of Museums Soft Power. Presented at American Alliance of Museums, Washington DC, USA.
  19. Grincheva, N. (2018). Demo: Geo-visualisation of Museums Soft Power. Presented at National Endowment for the Arts, Washington DC, USA.
  20. Grincheva, N. (2018). Demystifying Museum Soft Power. Launch of the Dynamic Web Application Museum Soft Power Map. Presented at the Digital Studio, Melbourne, Australia.
  21. Grincheva, N. (2018). ACMI X Research Internship: Benefits and Opportunities. Demonstration for the Arts Work Integrated Learning Showcase, The University of Melbourne. Melbourne, Australia.
  22. Grincheva, N. (2018). Digital Humanities Research in Action @ The Digital Studio. Interview at Research Bazar, The University of Melbourne. Melbourne, Australia.
  23. Grincheva, N. (2017). Digital Tools Facilitating Graduate Learning: Co-organizing a Public Conversation Event. Presented at the Digital Literacy Show and Tell Event, The University of Melbourne. Melbourne, Australia.
  24. Grincheva, N. (2017). Developing Digital Methods to Map Museum 'Soft Power.' Presented at the Public Cultures Research Seminar Series, The University of Melbourne. Melbourne, Australia.
  25. Grincheva, N. (2017). Mapping the Power of Museums. Digital perspectives: The art and science of visualisation and visual practices (Showcase). The University of Melbourne. Melbourne, Australia.
  26. Grincheva, N. (2017). GuggenTube: Online Power of Global Brands. Presented at the Digital Studio Research Seminar Series, The University of Melbourne. Melbourne, Australia.

Volunteer Experience

10.2010 – 05.2011

Communication Associate, Hermitage Museum Foundation, London, UK.
Directed online communication campaigns on social media.

01.2010 – 09.2010

DC Event Coordinator, Hermitage Museum Foundation, New York, USA.
Coordinated educational and community outreach events in Washington DC area. Organised documentary screening "Hermitage Dwellers" in the Russian Embassy Cultural Centre.