Teaching

Engaging with Students

For me teaching is first and foremost an exercise in community building that significantly incites students" interests, facilitates productive knowledge exchange, creates collaborative and supportive learning environment, and exposes students to multiple applications of knowledge in real life professional scenarios. To build effective learning communities I create exciting opportunities for industry engagements, provide meaningful research internship placements, take my students to international conferences to present their research as well as engage them as Research Assistants in the international residencies.

Participating with students in the Communicating the Arts Conference

Participating with students in the Communicating the Arts Conference

10 BA Arts Management Students presented their creative projects in the Keynote Panel "Reimagining Heritage for Digital Natives" at the 2023 Communicating the Arts Conference, a global platform that brought together 150+ art professionals, innovators and change-makers in arts and technology from major cultural institutions and museums from all over the world.

Koh Rui Qi, Koh Min Hui Ally and Carissa Huang presented their Project "Traditional Craft Rangoli for Gen Z" developed in collaboration with the National Heritage Board in 2023. They introduced a mood tracker app.

Ashley Hikari Song, Han Jiwon and Nur Liyana Binte Leman presented their Project "Fabric He(Arts): Promoting Heritage Businesses" developed in collaboration with the National Heritage Board in 2023. They shared an Instagram campaign model devised to promote local textile heritage businesses to young people.

Carla Castle, Ang Shi Hui Angelina, Lim Yan Bing and Lionel Fong Yu Suen presented their Project "Empowering Cultural Preservation: A Holistic XR Solution to Cultural Heritage" designed as a part of their experience of participating in the international ASEAN ROK Contest on metaverse idea development in Busan South Korea, in November 2023.

Participating at the ASEAN-ROK Youth Metaverse Idea Contest

Participating at the ASEAN-ROK Youth Metaverse Idea Contest

4 BA Arts Management Students Carla Castle, Ang Shi Hui Angelina, Lim Yan Bing and Lionel Fong Yu Suenre presented Singapore and secured 3rd place in the finals of the ASEAN-ROK Youth Metaverse Idea Contest focusing on cultural heritage. The contest was open to teams across ASEAN nations, and challenged participants to come up with proposals that integrated extended reality (XR) technology with cultural heritage and tourism. Following a series of online lectures and activities in August, the LASALLE quartet emerged amongst the top five of the 48 teams who participated, clinching their place in the finals with their idea to use immersive technologies to juxtapose tangible and intangible cultural heritage side by side, so as to showcase the cultures of indigenous communities in their entirety.

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The first time in the history of LASALLE a BA (Hons) Arts Management student receives McNally Award for Excellence in the Arts!

Jordan Tham is the first graduating student in the BA Arts Management Program who, through his example, vividly demonstrates a radical shift currently happening at the arts management field transforming from a mere service industry into a leading creative economy sector. Jordan"s genuine curiosity, resourcefulness, creativity, intelligence, and persistence ensured his exemplary success in conducting his research project for his BA Dissertation. His research meaningfully brought together the world of museums and heritage and technological advancements in Augmented Reality (AR) to propose a new assessment framework to evaluate audiences" AR encounters with heritage. The excellence and novelty of this research was celebrated and acknowledged in Singapore, as well as it garnered recognition from scholars worldwide, earning international acclaim. Starting with his illuminating presentations at the LASALLE's 2023 Trans/Missions Conference, Jordan presented his project at two prestigious international conferences: the 9th Asian Undergraduate Research Symposium organized by The International Academic Forum in Singapore and the 28th International Conference of the International Association for Intercultural Communication Studies "Synergies in Intercultural Communication: Languages, Professions and Heritages" in Macau, China.

The Future of Heritage

Publishing Edited Collection of the best student research projects.
2023 inaugural edition: The Future of Heritage

Grincheva, N. (ed.) (2023). The Future of Heritage. Pagesetters.
ISBN 9789811873737, https://doi.org/10.5281/zenodo.8074105


The Future of Heritage is an inaugural edition of the research collections starting in 2023 to celebrate research achievements of the BA (Honours) Arts Management Programme at LASALLE College of the Arts, University of the Arts Singapore. The book focuses on the future of heritage. It documents heritage sector developments in Singapore and Asia in a very interesting moment in history: a time of unprecedented technological developments, innovative experimentations, and revolutionary advancements happening right after the global COVID-19 pandemic crisis. The Future of Heritage compiles a diverse kaleidoscope of case studies that discuss current practices of heritage institutions or delve into emergence of new heritage traditions and artistic practices, offering a fresh account of the heritage development trajectory into the future.

Teaching International Arts Entrepreneurship? Pedagogical Implications of Working Across Borders

The presentation given at the 2023 Society for Arts Entrepreneurship Education (SAEE) Annual Conference reflects on the experimental project of virtual student exchange developed in 2022 in the framework of the undergraduate course Strategic and Entrepreneurial Thinking for Arts Organisations at t LASALLE College of the Arts. Under the pressure of border closures and significantly decreased students" mobility due to the pandemic crisis, the module incorporated a virtual student exchange component to meet its learning outcomes, expectations and objectives. It was redesigned to accommodate international teamwork of students from 4 different countries (Singapore, Taiwan, Hong Kong and Japan) to develop creative start-up business proposals. Through teleconference technologies and integrative curriculum design, the module facilitated international collaboration of students from partner universities, including Hong Kong Baptist University, Kyoto Seika University, and Taipei National University of the Arts.

28th ICIAICS

Participating with students in the 28th International Conference of the International Association for Intercultural Communication Studies

BA(Hon) Arts Management students Jordan, Kenix and Shalyn had the prestigious opportunity to present their dissertation research at the 28th International Conference of the International Association for Intercultural Communication Studies (ICIAICS) held at City University of Macau. At ICIAICS, the team presented two sessions to over 140 scholars from more than 10 countries and regions. Dr Natalia Grincheva gave a presentation on digital "contact zones" of museum diplomacy together with Shalyn, while Jordan and Kenix presented on emerging technologies in heritage and their impacts. The students" presentations received very positive feedback from the academics in attendance. The team were highly praised for their creative forms of presentation, insightful content and fresh approaches to intercultural communication from the perspective of arts and heritage - an area currently underrepresented amongst the featured research projects and a testimony to the richness of academic scholarship and output from the BA(Hons) Arts Management programme.

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Industry placements for hands-on learning: Collaborations with creative industries in Melbourne

The presentation given at the 2020 AAAE Annual Conference "Vision for Student Success" by Dr Natalia Grincheva and her former MA students: Jean Hair, Jean Yu, Maria Teresa Tavares, Eliza Jane Coyle and Rima Lee.
Students shared their personal learning experiences in several collaborative projects between MA Art Curatorship and MA Art Management programs at the University of Melbourne and local creative industries.
They included (1) 2018-2019 industry placement research internships for graduate students at ACMI X, (2) Industry Engagement Learning Project (IEL) implemented in 2018 as a part of the graduate course AMGT90004 States, Governments and the Arts, and 2019 Accelerator Program at the University of Melbourne in the Melbourne Entrepreneurial Centre, Translating Research at Melbourne (TRaM).

Teaching Experience

01.202405.2024

School of Creative Industries, LASALLE College of the Arts, University of the Arts Singapore, Singapore
Arts Management Program
Undergraduate course Module B-AM128 "Digital PR and Communications"

01.202305.2023

School of Creative Industries, LASALLE College of the Arts, University of the Arts Singapore, Singapore
Cultural Management and Leadership Program
Graduate course M-AM432 "Arts and Culture in Changing Global Contexts"

01.202205.2023

School of Creative Industries, LASALLE College of the Arts, University of the Arts Singapore, Singapore
Arts Management Program
Undergraduate course B-AM332 "Strategic and Entrepreneurial Thinking for Arts Organisations"

09.202105.2023

School of Creative Industries, LASALLE College of the Arts, University of the Arts Singapore, Singapore
Arts Management Program
Undergraduate course Module B-AM232 "Arts Projects"

08.202105.2023

School of Creative Industries, LASALLE College of the Arts, University of the Arts Singapore, Singapore
Arts Management Program
Undergraduate course B-AM323 "Dissertations"

01.202102.2021

Faculty of Communications, Media and Design, National Research University HSE, Moscow, Russia
MA in Critical Media Studies
Graduate Research Seminar "Digital and Data Ethnography"

01.202102.2021

Faculty of Communications, Media and Design, National Research University HSE, Moscow, Russia
BA in Media and Communications/Journalism
Undergraduate course "Data Cultures in Smart Cities"

09.202012.2020

Faculty of Communications, Media and Design, National Research University HSE, Moscow, Russia
BA in Media and Communications
Undergraduate course "Museums and Digital Cultures"

09.201912.2020

Faculty of World Economy and International Affairs, National Research University HSE, Moscow, Russia
BA in International Relations
Undergraduate course "Theories of Mass Media Internationalisation"

01.202003.2020

Faculty of Communications, Media and Design, National Research University HSE, Moscow, Russia
BA in International Relations
Undergraduate Research Seminar "Big Data Analysis and Visualisation"

09.201912.2019

Faculty of World Economy and International Affairs, National Research University HSE, Moscow, Russia
BA in International Relations
Undergraduate course "Media, Culture and Society"

02.201806.2019

School of Culture and Communication, The University of Melbourne, Melbourne, Australia
MA in Cultural Management
Graduate ACMI X Research Internship Program (Industry placement and research)

02.201705.2018

School of Culture and Communication, The University of Melbourne, Melbourne, Australia
MA in Arts and Cultural Management
Graduate course AMGT 90004 "States, Governments, and the Arts" (International Perspectives in Cultural Policy)

09.201405.2016

Political Science Department, Concordia University, Montreal, Canada
BSc in Political Science
Undergraduate course POLI 312 "Culture in International Politics"

01.201105.2011

Department of Cultural & Creative Industries, City University London, London, UK
MA in Cultural Management
TA for the Graduate course AMM410 "Digital Cultures"

HRD Supervision

2023

MA Thesis: Museum products in local/global markets - The British Museum in London and The Palace Museum in Beijing, by Yizhe Shen, MA and Arts and Cultural Management Program, The University of Melbourne, Australia.

2023

MA Thesis: Governance Systems in Cultural Urban Regeneration: A Case Study of Macau, by Josephine Choi Hio Ian, Cultural Management and Leadership Program, LASALLE College of the Arts, University of the Arts Singapore, Singapore.

2021

PhD Thesis: The challenges of valuing culture in Australia, and the role of symbiosis in understanding cultural interactions, by Clare Reddan, School of Culture and Communication, The University of Melbourne, Australia.

2021

MA Thesis: Memory Mediatization of Soviet Repressions (of 1930 years): Memory design tools and platforms, by Mariia Gein, Transmedia Production in Digital Industries Program, National Research University HSE, Moscow, Russia.

2021

MS Thesis: Urban cultural revitalisation driven by public space development, by Inessa Tregubova, Urban Analytics Program, The University of Glasgow, UK.

2020

MA Thesis: European Integration: Constructing Supranational Identity through Digital Diplomacy, by Laura Marutyan, International Relations: European and Asian Studies Program, National Research University HSE, Moscow, Russia.

2020

MA Thesis: Museum Startup Hubs and Social Innovation, by Anya Simons, Arts Management Program, American University, USA.

2019

MA Thesis: Reconstructing Chinese paintings with interactive narratives in virtual museum apps (the case study of the Palace Museum in Beijing, China), by Yunfan Li, Screen and Media Studies Program, The University of Melbourne, Australia.

2016

MA Thesis: The Russo-American Matryoshka: Facilitating Cross-Cultural Communication Through the Arts, by Sarah R. Hewitt, Arts Management Program, American University, USA.

2016

MA Thesis: Interactions at an Impasse: An Exploration of Culture in U.S.- Iran Relations, by Samantha Sobash, Arts Management Program, American University, USA.

International Mentorship

2023

Mentor for the 30 UNDER 30 Program, Communicating the Arts Conference:
Young professionals working in the arts sector.

2023

Mentor for the inaugural cohort of AAAE"s Mentorship Program:
Mentee: Dr Youngaah Koh, Assistant Professor. Creative Arts, College of Center for Performing Arts, Miami University

Academic Peer Review

Books

2020Present

Book series: Routledge Research on Museums and Heritage in Asia

Journal Articles

2023Present

Foreign Policy Analysis

2023Present

Europe-Asia Studies

2023Present

Diplomatica

2023Present

Place Branding and Public Diplomacy

2023Present

Cultural Trends

2022Present

Critical Arts

2022Present

Global Society

2022Present

Curator, The Museum Journal

2022Present

Journal of Urban Culture Research

2022Present

Museum Management and Curatorship

2022Present

Asian Journal of Comparative Politics

2022Present

Journal of Intelligence and Counterintelligence

2021Present

Convergence

2021Present

Global Policy

2021Present

New Media and Society

2021Present

Journal of Asian and African Studies

2020Present

International Studies Quarterly

2020Present

Museum and Society

2020Present

Locus: History Journal

2020Present

International Journal of Environmental Research and Public Health

2020Present

Multimodal Technologies and Interaction Journal

2019Present

European Journal of International Relations

2019Present

Hague Journal of Diplomacy

2018Present

Hypatia: A Journal of Feminist Philosophy

2018Present

Journal of Contemporary Eastern Asia

2018Present

The British Journal of Politics and International Relations

2017Present

International Journal of Cultural Policy

2017Present

European Journal of Development Research

2016Present

International Journal of Heritage Studies

2016Present

International Journal of Arts Management

2015Present

Global Media and Communication

2015Present

Journal of Arts Management, Law and Society

Research Grants

2021Present

Peer Review Panel Member, Canada Foundation for Innovation, Canada Research Chairs Fund.

2020Present

Peer Review Panel Member, UK Arts and Humanities Research Council: Research and Innovation.

Dissertations

2022

PhD Dissertation Innovative computational decision-making tools for planning arts exhibitions: A case study of CaixaForum Barcelona by Úrsula Imbernon, Department of Humanities, Universitat Internacional de Catalunya.

2021

MA Dissertation Participatory museology in 21stcentury China: a case study of the Shenzhen Museum by Wenwen Bai, School of Literature, Art and Media, The University of Sydney.

Professional awards

2021

GLAMi Awards Juror in the Resources for Scholars and Researchers category, MuseWeb Conference.