Scroll Down
Dr Natalia Grincheva participated at the 2025 Culture Summit in Abu Dhabi "Culture for Humanity and Beyond" convened to reflect on the era of post-human conditions shaping our cultural realities. The summit, an annual global forum, brings together leaders from the culture and creative industries to develop strategies for culture to transform societies and communities worldwide. The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) organizes the Culture Summit in collaboration with key global partners, including UNESCO, the Design Museum, Google, Guggenheim Museum and the Recording Academy among others. One of the summit's sessions, "Rethinking Cultural Measurement," a joint initiative by UNESCO, its Institute for Statistics, and DCT Abu Dhabi, focused on improving data collection in the cultural sector. It responded to the increasing global emphasis on culture as a distinct goal in the post-2030 development agenda, the development of the 2025 UNESCO Framework for Culture Statistics (FCS), and the growing importance of data and indicators. Dr. Natalia Grincheva co-facilitated the "Impact of Digitalization" working group. This group examined how digitalization affects the collection, analysis, and research of cultural data, which is essential for evidence-based analysis in the creative industries.
Click to Learn More
Dr Natalia Grincheva is a Program Leader in Arts Management at LASALLE, University of the Arts Singapore (UAS), and an Honorary Senior Research Fellow in the Digital Studio at the University of Melbourne. She is an internationally recognized expert in contemporary museology, digital diplomacy, and international cultural relations. Dr Grincheva has received numerous prestigious academic awards, including Fulbright, Quebec Fund, Australian Endeavour, and SOROS research grant. Dr Grincheva's professional engagements include her dedicated work for the International Fund for Cultural Diversity at UNESCO (2011) and International Federation of Coalitions for Cultural Diversity (2011–2015), her research industry placement at ACMI X creative hub at the Australian Center for the Moving Image (2017–2019) as well as service for the international Cultural Research Network (CRN) (2018–2020) and research consultancy for ICR Research, based in London (2020-present).
Click to Learn More
Dr Natalia Grincheva has pioneered academic scholarship on Digital Museum Diplomacy, a field of academic studies that did not exist a decade ago. This focused research expertise is globally recognized in academia where Dr Grincheva’s research enjoys a dedicated unique niche. She is a prolific researcher with over 40 publications, including research articles, book chapters, and reports in prominent academic outlets. She is the author of four monographs Digital Soft Power of Heritage Media (Cambridge University Press: 2025 forthcoming), Geopolitics of Digital Heritage (Cambridge University Press: 2024), Museum Diplomacy in the Digital Age (Routledge: 2020) and Global Trends in Museum Diplomacy (Routledge: 2019).
Click to Learn More
With a wealth of experience in academia and industry, Dr Natalia Grincheva is skilled in teaching, designing, and coordinating academic subjects, as well as supervising HRD. Her expertise extends to research leadership, industry collaborations, and fostering international connections. Dr Grincheva's work reflects her commitment to advancing the fields of museology, digital diplomacy, and international cultural relations.
Click to Learn More
Dr Natalia Grincheva is actively involved in various engagements that showcase her expertise and dedication to her field. She has shared her knowledge and experience through media and professional blog articles, conference presentations, keynote addresses, invited talks, and academic guest lectures. Natalia has also participated in international panels, seminars, and symposiums, demonstrating her commitment to collaboration and research leadership. As a distinguished academic, her work in academic peer review further contributes to the advancement of her field.
Click to Learn More
Dr Natalia Grincheva is an accomplished educator with extensive experience in teaching and mentoring students at various academic levels. She has designed and delivered courses on museology, cultural diplomacy, cultural policy, and international relations at leading universities and institutions worldwide. Dr Grincheva's teaching philosophy emphasizes Community Building, Digital Literacy and Work Integrated Learning. Through her teaching and mentoring, she seeks to inspire the next generation of cultural leaders and scholars who use innovative methods to address real life problems and are courageous to experiment and propose new solutions.
Click to Learn More
