Applied Policy Intelligence & Governance

Intergovernmental Advisory, Bilateral Missions & Industry Consultancies

Hallyu Mapping Forum in Seoul

The Hallyu Mapping Forum marked a significant milestone in advancing data-driven research on the Korean Wave, fostering dynamic exchanges between academia, policymakers, and industry leaders. Grincheva's presentations of the Hallyu Tracker to key South Korean government agencies —including the Ministry of Foreign Affairs, Korean Foundation for International Cultural Exchange, Korea Culture Information Service, and Korea Culture and Tourism Institute— highlighted its potential to transform cultural policy analysis. Engagement with intergovernmental bodies like the ASEAN-Korea Centre and industry forums such as the K-Content Academy further amplified its reach, while a public installation at Seoul Culture Lounge brought data visualization to broader audiences.

Collaborative discussions with Space Oddity explored applications for music industry development, bridging research and creative innovation. The Forum's interdisciplinary dialogue —uniting Hallyu experts, AI specialists, and data engineers— probed the intersections of AI, cultural analytics, and policy, addressing both challenges and future opportunities. By prioritizing human-AI collaboration, this initiative sets a new standard for scalable, ethical data solutions in global cultural studies, ensuring technology enhances —rather than replaces— human insight. The Forum's outcomes promise lasting impacts on Hallyu research, policy, and creative industries.

Policy Advisory & Consultancies

UNESCO Advisory

  1. 2026 Member of the Second Meeting of the UNESCO Institute for Statistics Cultural and Creative Industries Advisory Group (CCIAG). UNESCO, Paris, France.
  2. 2026 Global Online Discussion Member: Leveraging the Support of UNESCO’s Networks on AI and Emerging Technologies. UNESCO, Paris, France.
  3. 2026 Member of the First Meeting of the UNESCO Institute for Statistics Cultural and Creative Industries Advisory Group (CCIAG). UNESCO Institute for Statistics (UIS), Montreal, Canada.
  4. 2025 UIS Team Expert Presenter at the International Workshop on Cultural Statistics. UN Statistics Division and China's National Bureau of Statistics, Kunming, China.
  5. 2025 UIS Team Expert Facilitator of the "Impact of Digitalization" Working Group at the Rethinking Cultural Measurement Workshop. 2025 Culture Summit, Abu Dhabi, UAE.

South Korea Government & Public Bodies

  1. 2025 Seoul Foundation for Arts and Culture. Consultancy on the World Cities Attractiveness Index Development Project. Seoul, South Korea.
  2. 2025 Korea Culture Information Service Agency (KOCIS). Demo: Hallyu Tracker. Seoul, South Korea.
  3. 2025 Seoul Culture Lounge. Demo: Hallyu Tracker. Seoul, South Korea.
  4. 2025 ASEAN-Korea Centre. Demo: Hallyu Tracker. Seoul, South Korea.
  5. 2025 Korea Culture and Tourism Institute (KCTI). Demo: Hallyu Tracker. Seoul, South Korea.
  6. 2025 Korean Foundation for International Cultural Exchange (KOFICE). Demo: Hallyu Tracker. Seoul, South Korea.
  7. 2025 Ministry of Foreign Affairs (MOFA). Demo: Hallyu Tracker. Seoul, South Korea.
  8. 2024 Korea Foundation. Policy Consultancy on Korean Wave Global Trends. Seoul, South Korea.
  9. 2024 Ministry of Foreign Affairs (MOFA). Demo: Hallyu Tracker. Seoul, South Korea.
  10. 2024 Seoul Foundation for Arts and Culture. Strategic Knowledge Exchange on International Arts Programmes. Seoul, South Korea.
  11. 2024 Korean Foundation for International Cultural Exchange (KOFICE). Demo: Hallyu Tracker. Seoul, South Korea.
  12. 2024 Korea Culture Information Service Agency (KOCIS). Demo: Hallyu Tracker. Seoul, South Korea.

The UK Government & Public Bodies

  1. 2023 Department for Digital, Culture, Media & Sport (DCMS). Virtual Demo: Data To Power. London, UK.
  2. 2022 British Council. Virtual Launch of the Research Report on Digital Cultural Relations. London, UK.
  3. 2020 Department for Digital, Culture, Media & Sport (DCMS). Demo: Museum Soft Power Map. London, UK.
  4. 2019 British Council. Digital Influence Workshop Working Group Discussant. London, UK.
  5. 2019 British Council. Demo: Museum Soft Power Map. London, UK.

The US Government & Public Bodies

  1. 2018 American Alliance of Museums (AAM). Demo: Museum Soft Power Map. Washington DC, USA.
  2. 2018 National Assembly of State Arts Agencies (NASAA). Demo: Museum Soft Power Map. Washington DC, USA.
  3. 2018 National Endowment for the Arts (NEA). Demo: Museum Soft Power Map. Washington DC, USA.

Australia, Singapore & Canada

  1. 2019 Australia Council for the Arts. Demo: Museum Soft Power Map. Sydney, Australia.
  2. 2018 National Heritage Board (NHB). Demo: Museum Soft Power Map. Singapore.
  3. 2016 Heritage Division, Government of Canada. Policy Research Group Presenter. Ottawa, Canada.

Industry Consultancies

  1. 2025 Gerson Lehrman Group (GLG). Strategic Advisory on the Future of Hallyu Trends and Global Fandom Dynamics.
  2. 2025 K-Content Academy Forum. Invited Demo: Hallyu Tracker Platform. Seoul, South Korea.
  3. 2025 Space Oddity / K-Pop Radar. Demo: Hallyu Tracker. Seoul, South Korea.
  4. 2025 K-Lab. Demo: Hallyu Tracker. Seoul, South Korea.
  5. 2024 Fiker Institute. Strategic Consultancy on City Cultural Diplomacy and Soft Power Indexes. Dubai, UAE.
  6. 2024 Google. Industry Advisory on South Korea as “Headlights” for Global Digital Trends and Innovation.
  7. 2024 Social Intelligence Lab (Ars Praxia). Strategic Knowledge Exchange on AI K-Wave Research Platforms. Seoul, South Korea.
  8. 2024 World K-Pop Center. Demo: Hallyu Tracker. Seoul, South Korea.
  9. 2024 Space Oddity / K-Pop Radar. Demo: Hallyu Tracker. Seoul, South Korea.

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