Funded Investigations & Competitive Awards

Research Grants, Commissioned Contracts & Scholarships

Data to Power: From Dataism to Creative Intelligence

Associate Professor Natalia Grincheva is the conceptual designer behind the Data To Power application—an innovative, web-based platform tailored for inductive academic research and multi-layered GIS mapping. By automating the aggregation and visualization of multi-source datasets, the framework allows scholars to interrogate complex global phenomena through spatial analysis, exposing hidden interrelationships and contextualizing disparate data without imposing rigid predefined narratives.

The flagship implementation of this architecture is the Hallyu Tracker, an AI-enabled, open-access platform mapping the three-decade global expansion of the Korean Wave. Synthesizing over 300 datasets across diverse macroeconomic and cultural variables, the Hallyu Tracker operationalizes the Data To Power methodology to bridge institutional and industrial data silos. By juxtaposing macro-level export trends against localized sentiment and consumption patterns, it enables researchers to trace Hallyu’s soft power footprint down to specific geographic locations. Committed to radical methodological transparency regarding data provenance and imputation, Prof Grincheva’s design democratizes knowledge, transforming fragmented statistics into dynamic, evidence-driven spatial intelligence for critical academic exploration.

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Research Grants & Contracts

  1. 2026 Major Research Fund (S$57K), Lead Investigator for the Project: UNESCO Sustainable Development Goals (SDG) Cultural Observatory: Designing a Blueprint. LASALLE College of the Arts, University of the Arts Singapore, Singapore.
  2. 2025 Social Science & Humanities Research Thematic Grant (S$3,8M), Research Collaborator for the Project: Heritage Diplomacy: Connecting Histories and Futures. Social Science Research Council Singapore, Singapore [Returned to SSRC following the departure of the Lead Investigator].
  3. 2025 Major Research Fund (S$50K), Lead Investigator for the Project: Dialoguing with AI: Leveraging AI for Insight Discovery in Cultural Mapping. LASALLE College of the Arts, University of the Arts Singapore, Singapore.
  4. 2024 Commissioned Research Project (€5K), Lead Investigator for the Project: K-Pop as a Vehicle of Liberal Democracy? Friedrich Naumann Foundation, Korea Office, Seoul, South Korea.
  5. 2024 Policy Oriented Research Grant (US$50K), Lead Investigator for the Project: Mapping Global Impacts of Hallyu. Korea Foundation, Seoul, South Korea.
  6. 2023 Major Research Fund (S$50K), Lead Investigator for the Project: Mapping Global Impacts of Hallyu. LASALLE College of the Arts, University of the Arts Singapore, Singapore.
  7. 2022 International Digital Cultural Relations Commissioned Research (£50K), Sub-contractor via ICR Research for the Project: Digital Cultural Relations. British Council, London, UK.
  8. 2021 Major Research Fund (S$50K), Lead Investigator for the Project: GLAM and Digital Soft Power in the Post-Pandemic World. LASALLE College of the Arts, University of the Arts Singapore, Singapore.
  9. 2019 Visiting Research Fellowship (£2K), Centre for Digital Media Cultures, University of Brighton, Brighton, UK.
  10. 2018 Melbourne Engagement Grant (AU$20K), Lead Investigator for the Project: Deep Mapping: Web Application Museum Soft Power Map. University of Melbourne, Melbourne, Australia.
  11. 2018 Dynamic Peer Review Scheme Grant (AU$7K), University of Melbourne, Melbourne, Australia.
  12. 2018 Australian Research Council Assistance Scheme Grant (AU$5K), University of Melbourne, Melbourne, Australia.
  13. 2018 School of Culture and Communication Engagement Grant (AU$2K), University of Melbourne, Melbourne, Australia.
  14. 2017 School of Culture and Communication Engagement Grant (AU$2K), University of Melbourne, Melbourne, Australia.
  15. 2014 David J. Azrieli Graduate Research Grant (CAD$17K), Concordia University, Montreal, Canada.
  16. 2013 SOROS Global Supplementary Grant (US$10K), Open Society Foundations, New York, USA.
  17. 2013 City Future Fund Travel Bursary (£3K), City University London, London, UK.
  18. 2012 Endeavour Research Fellowship (AU$36K), Australian Government, Department of Education, Canberra, Australia.
  19. 2012 Travel Mobility Research Grant (CAD$5K), Concordia University, Montreal, Canada.
  20. 2011 Graduate Research Grant (CAD$55K), Fonds de recherche du Québec – Société et Culture (FRQSC), Quebec, Canada.

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